6 Marketing Ideas to Increase Sales
You’ve written an amazing book and you’ve been published (yay!), but now comes the really hard part: selling it.
If there’s one thing that can end a great author’s career, it’s a lack of book sales. Not to state the obvious, but without sales, well, you aren’t going to be a success. So, how can you get your book to sell? By marketing the hell out of it!
Below, we share six powerful ways to market your book and get the sales that you deserve.
- Offer a Raffle
It might sound silly, but offering a raffle could really do wonders for sales. Mark your book down steeply and blast out on social media that you are offering anyone who buys a copy and posts a review wherever you’re selling it (Amazon, for example) a change to win something – like an eReader. You’ll start a huge buzz, get tons of people interested, get great reviews, and sell more copies of your book. Talk about a win-win-win!
- Head to Your Local Library
Don’t underestimate the power of your local library. People still use libraries and they look to them for valuable resources. Arrange to do a reading of your book and have a meet-and-greet at your library. Of course, don’t forget to have plenty of copies of your book on-hand so you can sell them right on the spot!
- Promote with your Signature
Whether it’s on a forum or on your emails, promoting your book with your signature is a super simple, yet extremely effective way to promote your book. Every time you send out an email or add to a conversation on a forum, you’ll spread the word about your book, make it more visible, and have the opportunity to increase sales.
- Use Business Cards
Yes, you can use business cards to promote your book. As an author, your writing – and your book – is your business, so why not make up business cards to promote it? Feature the cover of your book on one side of the card, and on the other, include an excerpt. Hand out your cards whenever you meet someone new and leave stacks at local establishments.
- Head to a Trade Show
Writing is most certainly a trade, so promoting your book at a trade show just makes sense. Create a really eye-catching book and display covers of your book, as well as excerpts from it in and around the space. Of course, don’t forget to bring along plenty of copies to sell!
- Take Advantage of Social Media
Social media is one of the most effective marketing tools available today. So many business owners have been able to reach incredible success just by interacting with their audience on sites like Facebook, Instagram, and Twitter. Create profiles for yourself as an author and get busy interacting with your audience! The more witty, useful, engaging, and interesting your posts are, the more they’ll be shared, and the more sales you’ll be able to make!